Data obsessed marketers trace the data using state of the art tech; discovers that “Cats” are their top demo. They follow the data to a disastrous, and dander-covered conclusion. | © 2021 Audio Content Lab
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Credits/Cast
Written by Gem Higgins & Jacob Sanders
Scored, Produced for Audio by Jacob Sanders
CAST
Narrator – Jason Fox
Gem – Gem Higgins
Sam – Samuel Brealey
Gene the Boss – Neil Balfour
Jen – Vix Leyton
SFX Library – SoundSnap
Directors Notes / Resources
Marketers and advertisers today are swamped with data. Data is at once enabling more targeted/better performing advertising while simultaneously bringing down creativity via over-optimization during the early stages of developing a marketing campaign. Data is something we need and hate in modern marketing.
We make decisions when we have the data that shows us the likelihood of failure, or the benchmarks were going up against. But data can be faulty or unkempt and so our assumptions are also erroneous, positioning data as a true hindrance, rather than a hastener of action.
Special thanks to the brilliant and talented Gem Higgins for bringing this screenplay to life, with her pen and voice.
RESOURCES
Untangling Marketing Metrics – https://www.youtube.com/watch?v=8d5uJd0i9ms
