A marketer obsessed with tech, a CEO obsessed with leads, and the catastrophic results no one could have predicted – another tale about marketing, headed OUTBOUND! | © 2021 Audio Content Lab
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Written, Scored, Produced for Audio by Jacob Sanders
CAST
Narrator – Jason Fox
Stanley Permille – Mike Whelan Jr.
Officer – Jake Sanders
Gene, the Boss – Samuel Brealey
TV Anchor 1 – Dave Sanders
TV Anchor 2 – Lexy Rose
Staff 1 – Anna Blanken
Staff 2 – Gregory Froom
Staff 3 – Paul Julius
SFX Library – SoundSnap
Download the screenplay
Notes from the Director
This was the very first episode of OUTBOUND. The idea came from riffing with Paul, about what would happen if marketing actually worked, to a dangerous level. I came up with a scenario where a quest for sales ends in a building being covered with leads.
Many are the marketing departments that solely clamber for short term leads, but do nothing to build a long term brand presence in their marketplace.
Marketers should balance Sales Activation and Brand Growth to achieve sustainable growth, lest they find themselves strapped to a martech stack that promises business, but provides a buncha bullshit.
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