Over 10 episodes, this brand sponsored podcast allows you to hear the sounds, listen to the locations, and discover the frequencies and folk that define the “Colorado Vibe."
Episode One: The Unsinkable Vibe of Molly Brown
Picture yourself facing the ocean, on a port, in the coastal town of Cherbourg, in France – the year is 1912 – and you are boarding a giant ocean liner, the world’s largest at the time, in front of you is an obvious socialite and passenger of importance, whose friends keep referring to as Maggie – but by the end of this episode, we’ll come to recognize her as the legend, and Colorado treasure that she is – the Unsinkable Molly Brown.
It’s hard to overstate the historical significance of the Titanic – not only for what the boat metaphorically stands for, but for the stories and legendary figures the event forged from it’s tragedy – Molly Brown is one of those figures.
So let’s dive into the story of this famous philanthropist, actress, activist, and adventurer, explore her connections with Colorado, and try and catch the unsinkable vibe of Molly Brown – That’s what we’re talking about today, and this, is The Colorado Vibe.
Originally posted here: https://www.sawayalaw.com/blog/podcast/the-unsinkable-vibe-of-molly-brown/
Making "The Colorado Vibe"
Content marketing has been around for hundreds of years, but only recently has it been on the radars of businesses looking to bring awareness and recognition to their brand. Being prominent local advertisers, law firm marketing departments have definitely embraced the potential of SEO and content marketing.
We approached the Sawaya Law Firm with the brand sponsored podcast concept in early 2019, and overtime we worked up the vision for what would become, “The Colorado Vibe” – a podcast that let’s you experience Colorado through audio only.
It was a unique challenge – what sounds does Colorado make? How would we capture them? What story do the sounds of Colorado tell us?
We settled on a 10 episode arc, where we would feature Colorado sounds and history, interview prominent Coloradoans, hear stories, and share the experience through the podcast format. Visit the show page to discover all ten episodes –> https://www.sawayalaw.com/the-colorado-vibe-podcast/
The podcast continues to be well-received, the traffic boost and rankings grow steadily, and a local business has a distinct piece of branded content they can build on and share. That’s content marketing that deserves to be heard. This is Audio Content Lab.