ROI the Musical

An Audio Drama/Musical About Sales and Marketing

A time-traveling, genre-spanning, thought-leading comedy musical podcast experience about marketing, sales, and ROI, that’s sure to enchant anyone in business that’s ever asked, “RO-Why are we doing this?”

A musical audio drama, in which, the leadership staff of a fictitious company, after a journey of transformation, discover that investing in marketing the business isn’t about ROI, it’s about RO-Why.

The question business leaders should ask in regards to marketing & ROI is not “what will we get out of marketing,” but “why are we even doing this?”

Beyond just getting more leads & business, why choose marketing?

The WHAT of marketing, the tactics & measurements of marketing can be mishandled, misinterpreted, crammed into square holes; you want ROI, I can get you ROI.

The WHY of marketing, the strategy, is about more than a return on investments, it’s about the purpose for being in your brand’s marketplace. RO-Why.

With a marketing strategy strongly focused on WHY, the tactics, expectations, and measurements of marketing are aligned, so the way forward becomes clearly defined.

So when it comes to marketing, it’s RO-Why, before ROI. Or else, you endlessly chase more metrics that prove more things that are disconnected from the value you create and offer in your marketplace.

CAST:
Scott Monty: Donaldson Brown, inventor of ROI
Alex Warzel: The ghost of Jeremy Bentham
Ryan Wallman: The CEO of Widgeridoo
Jeremy Most: The CMO
Vincent Plummer: Marketing Head
Casey Erin Clark: Sales Head

About the Creator of “ROI – the Musical”

In addition to being an experienced marketer and student of classic advertising, Jake Sanders is a lifetime student of music, a Grammy nominated composer/musician and has appeared on over 30 albums with credits including performance, writing and production.

References & Resources

ROI the Musical on Soundcloud – https://soundcloud.com/audiocontentlab/roi-the-musical

Interested in creating an audio drama for your business or brand? Get in touch with us today – CONTACT AUDIOCONTENTLAB