The Enduring Power of Jingles: A Blend of Perspectives
Jingles: A Timeless Tool or Outdated Relic? In the ever-evolving landscape of marketing, the debate over jingles continues to rage. Once considered […]
Creating and Launching Your Podcast
With the popularity of podcasts on the rise, it may seem like the perfect time to launch a podcast. But with over […]
Maximizing the Impact of Sonic Branding
The Enduring Legacy of Sound in Brand Identity In the dynamic world of advertising, the role of sonic branding remains pivotal, echoing […]
The Power of Sonic Marketing
As a seasoned musician and composer, deeply immersed in the world of content marketing and advertising, I’ve come to appreciate the incredible […]
Using Drama To Educate And Engage Audiences
Playwrights spanning from ancient times with Sophocles to the modern era with Brecht have harnessed the theater to educate, inform, and even […]
Music, Marketing and Instant Recognition
““Music has always been a matter of Energy to me, a question of Fuel. Sentimental people call it Inspiration, but what they […]
ROI the Musical
An Audio Drama/Musical About Sales and Marketing A time-traveling, genre-spanning, thought-leading comedy musical podcast experience about marketing, sales, and ROI, that’s sure […]
In-Game Mobile Advertising: A Marketer’s Guide
In-game advertising is a relatively new and untapped territory. But as app users continue to spend more time in games, it’s a […]
8 Podcast Interview Tips We Learned The Hard Way
At first blush, producing an interview-based podcast seems like a fairly straight forward effort, but there are so many small pivot points […]
Everything You Wanted To Know About Audio Advertising
In a world filled with enough content marketing and advertising to choke a horse, in a fractured landscape of media and broken […]