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Author: Jake Sanders

October 31, 2024October 31, 2024Audio Advertising, Jingles, Sonic Branding

The Enduring Power of Jingles: A Blend of Perspectives

Jingles: A Timeless Tool or Outdated Relic? In the ever-evolving landscape of marketing, the debate over jingles continues to rage. Once considered […]

May 12, 2024July 12, 2024Podcast, Technology

Creating and Launching Your Podcast

With the popularity of podcasts on the rise, it may seem like the perfect time to launch a podcast. But with over […]

April 17, 2024April 21, 2024Audio Content Marketing, Sonic Branding

Maximizing the Impact of Sonic Branding

The Enduring Legacy of Sound in Brand Identity In the dynamic world of advertising, the role of sonic branding remains pivotal, echoing […]

March 28, 2024April 21, 2024Audio Content Marketing, Sonic Branding

The Power of Sonic Marketing

As a seasoned musician and composer, deeply immersed in the world of content marketing and advertising, I’ve come to appreciate the incredible […]

October 26, 2023November 15, 2023Audio Content Marketing, Audio Drama

Using Drama To Educate And Engage Audiences

Playwrights spanning from ancient times with Sophocles to the modern era with Brecht have harnessed the theater to educate, inform, and even […]

October 27, 2022November 10, 2022Audio Content Marketing, Podcast

8 Podcast Interview Tips We Learned The Hard Way

At first blush, producing an interview-based podcast seems like a fairly straight forward effort, but there are so many small pivot points […]

everything you wanted to know about audio advertising from Audio Content Lab
September 23, 2022September 30, 2022Audio Advertising, Audio Content Marketing

Everything You Wanted To Know About Audio Advertising

In a world filled with enough content marketing and advertising to choke a horse, in a fractured landscape of media and broken […]

April 3, 2022June 7, 2022Sonic Branding

How To Create An Audio Identity with Sonic Branding

Audio Content Lab · How To Create An Audio Identity with Sonic Branding Whether it’s the back up tones emanating from an […]

audio logos and sonic branding blog from Audio Content Lab
March 17, 2022March 17, 2022Audio Content Marketing, Jingles, Sonic Branding

How Sonic Branding and Audio Logos Activate Emotion & Memory

https://www.youtube.com/watch?v=GV3HUDMQ-F8 In many ways, sonic branding is omnipresent in the modern consumer environment, which is a soundscape full of audio logos and […]

January 29, 2021January 30, 2021Audio Content Marketing, Jingles, Music

Jingles, Memory, and Marketing with Music

In the quest to create salient, distinct, brand assets and advertising people will remember, marketers tend to focus on everything but the […]

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